The assets:
The funnel
03
benbierkle.com/masterclass
01 · Registration
Registration page
Countdown to the next session, the 3 parts, Meet your host and the free gift.
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benbierkle.com/masterclass/thank-you
02 · Thank you
Thank-you page
Prep video, calendar buttons, the reply-YES email and the group invite.
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benbierkle.com/masterclass/replay
03 · Replay
Replay + application
The replay with a working application that opens the booking calendar.
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Webinar presentation
01
benbierkle.com/masterclass/live
91 slides · click through
Webinar presentation
The full live presentation, hook to close, built on Chad Scaling.
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Ad creatives
03
instagram.com/bbierkle
01 · Static
Static ad
The registration promise as one image, shown in the Instagram feed.
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scripts · 5 angles
02 · Video
Ad creative scripts
Five hooks, one angle each, written for organic first. See the note on top.
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instagram.com/bbierkle
03 · Carousel
Carousel
Seven slides, problem to session, swipeable inside the phone.
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Email sequences
03
sequence · 9 emails
01 · Registration to live
Pre-webinar
Nine emails that get a registrant into the session warm.
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sequence · 5 emails
02 · Replay window
Post-webinar
Five emails from replay to last chance, one job each.
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sequence · 6 emails
03 · Booked to call
Pre-call
Six emails that walk a booked applicant to the call pre-sold.
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Case studies
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